http://www.andreamaral.com Selected works of André Amaral Tue, 29 May 2012 19:02:17 +0000 http://www.andreamaral.com en http://www.andreamaral.com/Microsoft-Towerplay-social-game http://www.andreamaral.com/following/andreamaral.com/Microsoft-Towerplay-social-game Tue, 29 May 2012 19:02:17 +0000 Selected works of André Amaral 1701028 <img src="http://payload.cargocollective.com/1/3/100079/1701028/L-microsofttowerplay.jpg" width="670" height="558" width_o="1151" height_o="959" src_o="http://payload.cargocollective.com/1/3/100079/1701028/L-microsofttowerplay_o.jpg" data-mid="10087917" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1701028/towerplay_0001_APP_1.jpg" width="670" height="558" width_o="1151" height_o="959" src_o="http://payload.cargocollective.com/1/3/100079/1701028/towerplay_0001_APP_1_o.jpg" data-mid="10087804" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1701028/towerplay_0002_APP_2.jpg" width="670" height="558" width_o="1151" height_o="959" src_o="http://payload.cargocollective.com/1/3/100079/1701028/towerplay_0002_APP_2_o.jpg" data-mid="10087805" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1701028/695d80fd257f4224201d77982b12ed03.jpg" width="600" height="1150" width_o="600" height_o="1150" src_o="http://payload.cargocollective.com/1/3/100079/1701028/695d80fd257f4224201d77982b12ed03_o.jpg" data-mid="10330879" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1701028/9fc8032bd1b3adff338560e324e524fb.jpg" width="600" height="1400" width_o="600" height_o="1400" src_o="http://payload.cargocollective.com/1/3/100079/1701028/9fc8032bd1b3adff338560e324e524fb_o.jpg" data-mid="10330878" border="0" align="left"/> Tweet Microsoft Middle East and Africa presented us with an interesting problem to solve. They wanted to drive internal knowledge and passion for their Consumer Product line amongst their own workers. This line - which includes the Microsoft Kinect, Bing search and maps, the Windows Phone 7 devices, Internet Explorer version 9, and others - is a source of pride for the company, all being tools and devices at the forefront of their respective markets. In order to deliver a huge amount of technical knowledge about this product, we created a Facebook application called TowerPlay. In a 'Sims' and 'FarmVille' fashion, the game consisted of growing a virtual office building tower, adding floors everyday by answering correctly to questions about these products. The game also gave the opportunity for the user to 'steal' a certain number of floors from other towers each day, also by answering correctly to more product questions. Through a mobile app, the social amers could get push notifications on their Windows Phone 7 when their tower was attacked, giving them a timeframe to defend from the attack and prevent the floor from being stolen. The app managed to engage a large number of Microsoft MEA's employees, leading to a small frenzy over who was going to achieve the highest tower and get product prizes for it. Visit the Facebook application (closed) Other credits Agency: Wunderman Dubai Client: Microsoft Gulf Creative direction: Pooja Chandani, David Lucas Copywriting: Douglas DCruze, Shweta Tariq Arabic copywriting: Celine Barakat Art direction: Rasha El Saadi, André Amaral Facebook app programming: Tattoo360 Mobile app programming: Tattoo360 http://www.andreamaral.com/Interface-for-Etihad-Rail http://www.andreamaral.com/following/andreamaral.com/Interface-for-Etihad-Rail Tue, 29 May 2012 19:02:10 +0000 Selected works of André Amaral 2657583 <img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0000_Layer 9.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0000_Layer 9_o.jpg" data-mid="15083156" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0001_Layer 7.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0001_Layer 7_o.jpg" data-mid="15083154" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0002_Layer 5.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0002_Layer 5_o.jpg" data-mid="15083152" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0003_Background copy.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0003_Background copy_o.jpg" data-mid="15083150" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0004_Layer 3.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0004_Layer 3_o.jpg" data-mid="15083147" border="0" align="left"/><img src="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0005_Layer 1.jpg" width="670" height="707" width_o="1555" height_o="1643" src_o="http://payload17.cargocollective.com/1/3/100079/2657583/etihad_0005_Layer 1_o.jpg" data-mid="15083146" border="0" align="left"/> Tweet Interface design pitch for the new Etihad Rail project in the United Arab Emirates. Visit current site Other credits Agency: Wunderman Dubai Client: Etihad Rail Creative direction: Kerry Platts Copywriting: Douglas DCruze Art direction: André Amaral http://www.andreamaral.com/Poster-for-Chazit-Hanoar http://www.andreamaral.com/following/andreamaral.com/Poster-for-Chazit-Hanoar Mon, 07 May 2012 15:53:32 +0000 Selected works of André Amaral 1774181 <img src="http://payload.cargocollective.com/1/3/100079/1774181/CHAZIT HANOIR.jpg" width="670" height="947" width_o="1000" height_o="1414" src_o="http://payload.cargocollective.com/1/3/100079/1774181/CHAZIT HANOIR_o.jpg" data-mid="8741108" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1774181/L-posterchazithanoir.jpg" width="670" height="1010" width_o="2048" height_o="3089" src_o="http://payload.cargocollective.com/1/3/100079/1774181/L-posterchazithanoir_o.jpg" data-mid="10059167" border="0" align="left"/> Tweet Art direction for a single poster for a youth judaism group based in Rio de Janeiro. The aim was to send the message to the young people that's it's OK for them to be excited about religion in their own terms. "[PT] Chazit Hanoar, Judaism your way" Other credits Client: Chazit Hanoar Art direction: André Amaral Copywriting: David Bessler Illustration: Marcelo Zissu http://www.andreamaral.com/AdAge-The-Global-Issue-covers http://www.andreamaral.com/following/andreamaral.com/AdAge-The-Global-Issue-covers Mon, 07 May 2012 15:23:45 +0000 Selected works of André Amaral 3354377 <img src="http://payload52.cargocollective.com/1/3/100079/3354377/L-adage cover v2.jpg" width="670" height="953" width_o="1528" height_o="2175" src_o="http://payload52.cargocollective.com/1/3/100079/3354377/L-adage cover v2_o.jpg" data-mid="17234771" border="0" align="left"/><img src="http://payload52.cargocollective.com/1/3/100079/3354377/L-adage cover.jpg" width="670" height="953" width_o="2048" height_o="2915" src_o="http://payload52.cargocollective.com/1/3/100079/3354377/L-adage cover_o.jpg" data-mid="17234785" border="0" align="left"/> The workCover designs for Advertising Age's open brief for the cover of their annual Global Issue. http://www.andreamaral.com/Tok-Stok-Virtual-Blueprint http://www.andreamaral.com/following/andreamaral.com/Tok-Stok-Virtual-Blueprint Mon, 19 Dec 2011 14:56:45 +0000 Selected works of André Amaral 1270832 <img src="http://payload.cargocollective.com/1/3/100079/1270832/L-tela totem 3.jpg" width="670" height="536" width_o="1280" height_o="1024" src_o="http://payload.cargocollective.com/1/3/100079/1270832/L-tela totem 3_o.jpg" data-mid="6423722" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/L-totem.jpg" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/3/100079/1270832/L-totem_o.jpg" data-mid="6423745" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/_0000_A.png" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/3/100079/1270832/_0000_A_o.png" data-mid="6344069" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/_0001_B.png" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/3/100079/1270832/_0001_B_o.png" data-mid="6344070" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/_0002_C.png" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/3/100079/1270832/_0002_C_o.png" data-mid="6344074" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/_0003_D.png" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/3/100079/1270832/_0003_D_o.png" data-mid="6344078" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/3/100079/1270832/_0004_E.png" width="670" height="400" width_o="670" height_o="400" src_o="http://payload.cargocollective.com/1/3/100079/1270832/_0004_E_o.png" data-mid="6344080" border="0" align="left"/> Tweet Back when augmented reality was still novelty, we created a system for furniture store Tok&Stok that allowed customers to arrange coded tags into a blueprint, and by showing this print to a designed booth, they were able to get a glimpse if their furniture would match and look good together. Customers could check the total price and check out from the machine itself. Other credits Agency: DM9DDB Creative direction: Moacyr Netto, Pedro Gravena Copywriting: Daniel Xavier, Moacyr Netto Art direction: André Amaral, Marcelo Mariano, José Rezek, Daniel Bottas Design: Arnaldo Boico Programming: DM9DDB Producer: Denis Gustavo http://www.andreamaral.com/Retail-Poster-for-Bohemia http://www.andreamaral.com/following/andreamaral.com/Retail-Poster-for-Bohemia Thu, 24 Nov 2011 07:03:44 +0000 Selected works of André Amaral 1774249 <img src="http://payload.cargocollective.com/1/3/100079/1774249/A-cartaz antigo.jpg" width="670" height="931" width_o="1284" height_o="1786" src_o="http://payload.cargocollective.com/1/3/100079/1774249/A-cartaz antigo_o.jpg" data-mid="8741514" border="0" align="left"/> Tweet We were asked to design a series of retail posters for Bohemia, a premium beer brand in Inbev's portfolio. We came up with vintage imagery for a series to be put in bars, restaurants and nightclubs. We wanted to reinforce Bohemia's tradition as the first brazilian beer. This poster was the first of them. Other credits Agency: DM9DDB Client: InBev Creative direction: Julio Andery, Rodolfo Sampaio, Guilherme Jahara, Marcelo Reis Art direction: André Amaral Copywriting: David Bessler Photography: Getty Images http://www.andreamaral.com/Visual-for-Intel-Centrino-2 http://www.andreamaral.com/following/andreamaral.com/Visual-for-Intel-Centrino-2 Thu, 24 Nov 2011 07:03:42 +0000 Selected works of André Amaral 1302960 <img src="http://payload.cargocollective.com/1/3/100079/1302960/intel.jpg" width="670" height="882" width_o="2048" height_o="2696" src_o="http://payload.cargocollective.com/1/3/100079/1302960/intel_o.jpg" data-mid="6312980" border="0" align="left"/> Tweet "[PT] New Intel Centrino 2 processors. Laptops won't be the same anymore." Other credits Agency: DM9DDB Client: Intel Creative direction: Julio Andery, Rodolfo Sampaio Art direction: André Amaral 3D: Vetor Lobo Photography: Rodrigo Ribeiro http://www.andreamaral.com/Terra-Sonora-We-Play http://www.andreamaral.com/following/andreamaral.com/Terra-Sonora-We-Play Thu, 24 Nov 2011 07:03:37 +0000 Selected works of André Amaral 1288348 <img src="http://payload.cargocollective.com/1/3/100079/1288348/terra_weplay.png" width="500" height="333" width_o="500" height_o="333" src_o="http://payload.cargocollective.com/1/3/100079/1288348/terra_weplay_o.png" data-mid="7546337" border="0" align="left"/> Tweet A simple web banner for Terra's wide music division, Terra Sonora. Click and type the lyrics. Make sure you follow the right letters as you go. Other credits Agency: DM9DDB Client: Terra Creative direction: Moacyr Netto, Pedro Gravena Copywriting: Daniel Xavier, Moacyr Netto Art direction: Marcelo Mariano, Marcelo Fernandes, Thiago Barbieri, Daniel Bottas, André Amaral http://www.andreamaral.com/Amanco-Quiet-Toilet http://www.andreamaral.com/following/andreamaral.com/Amanco-Quiet-Toilet Thu, 24 Nov 2011 07:03:23 +0000 Selected works of André Amaral 1288630 <img src="http://payload.cargocollective.com/1/3/100079/1288630/amanco_toilet.png" width="500" height="333" width_o="500" height_o="333" src_o="http://payload.cargocollective.com/1/3/100079/1288630/amanco_toilet_o.png" data-mid="7546472" border="0" align="left"/> Tweet Amanco's Silentium line of sound-proof pipes are designed to keep any unwanted noises in your bathroom. We created a quirky banner to showcase that. [PT] Not every sound deserves to be heard. Other credits Agency: DM9DDB Client: Amanco Creative direction: Moacyr Netto, Pedro Gravena Copywriting: Daniel Xavier, Moacyr Netto Art direction: Marcelo Mariano, André Amaral, Daniel Bottas, José Rezek Photography: Marcelo Mariano, Pedro Gravena http://www.andreamaral.com/Brastemp-Purity http://www.andreamaral.com/following/andreamaral.com/Brastemp-Purity Thu, 24 Nov 2011 07:03:08 +0000 Selected works of André Amaral 1288735 <img src="http://payload.cargocollective.com/1/3/100079/1288735/L-brastemp.png" width="500" height="333" width_o="500" height_o="333" src_o="http://payload.cargocollective.com/1/3/100079/1288735/L-brastemp_o.png" data-mid="7450673" border="0" align="left"/> Tweet Brastemp Water Purifiers are the most advanced purifiers in the Brazilian market. The water is so pure, so pure that it is almost divine. We created an interactive banner to feature this unique proposition in health web portals. Other credits Agency: DM9DDB Client: Brastemp Creative direction: Moacyr Netto, Pedro Gravena Copywriting: Moacyr Netto, Daniel Xavier Art direction: Marcelo Mariano, Daniel Bottas, André Amaral, Leo Ehrlich Programming: Thalles Freitas